Our Story

Lift Up Careers

Lift Up Careers was founded by women with expansive experience in the technology workforce.  Though we are diverse women, we share a common objective, supported by a vast amount of knowledge and experience in different roles and at different levels of leadership and technology.  We each hold deep technical and leadership skills that we want to continue to share and cultivate within the community.   


We have a passion for community, diversity and technology.  These three passions are providing us the drive and support we need to help lift others up within the tech ecosystem.   We are making the community a diverse tech hub by providing diverse and safe tech events and training within the community.  Join us for our meetups, hackathons, and  training programs.

Our Team

Jennifer Ketz, MBA

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Senior Leader and Technologist who partners with executives to solve their problems through technology as an enabler.  After spending nearly two decades working in technology, Jenny has the experience, drive, heart, and passion to bring more talent and diversity to the technology workplace.


Jenny has changed the landscape for women at a MKE Fortune 100 company by partnering to implement the first paid parental leave for the company.  In addition to her parental advocacy, Jenny is a co-founder of a corporate women in technology, WIT, organization where they are changing the way women are recruited and retained in technology.  Jenny is also a strong community volunteer, advocating on behalf of technology and STEM initiatives.


Jenny holds a BS in Information Technology with a minor in Computer Science from the University of Wisconsin La Crosse and MBA from Alverno College.   


As a lifelong learner, she is certified in SPC4, PMP, LOMA Level 1, and a recent graduate of RLF (Regional Leadership Forum) and member of SIM. 

Patricia Cabral-Mercado, MBA

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Technology Leader with over 20 years of industry experience in design, development, program management, product management, transformation, and leadership.  A culture catalyst who believes in developing leaders and building strong teams through coaching, mentoring, and empowerment.   Patricia is a strategic leader skilled in partnering with business leaders to develop usable products that align and achieve the business objectives.


Patricia  believes in the importance of having diverse perspectives at the leadership levels and in the significant gains for companies that embrace diverse perspectives.  Our biggest asset is the people and culture we create.


Patricia holds a BA in Information Technology from Marquette University and MBA from Marquette University.  


Patricia is certified in SPC4, and recent graduate of RLF (Regional Leadership Forum) and member of SIM.


Patricia has presented at the Society of Hispanic Engineers (SHPE) and Prospanica.

A special thank you to our start up partner Cindy Smith for helping us kick off our company and being just as passionate as we are for lifting up the equity of the tech industry.  We are thankful for all that Cindy does and the knowledge she brings to support Lift Up Careers.